Rising Petrol Prices

Rising petrol prices 1) When and how did the cost of petrol start to rise? 2) Are there anybody else who is involved other than the drivers of motor vehicles? 3) Can we overcome the rising costs of petrol 4) Are there any advantages of the rising of petrol costs at all 5) How does the rising costs of petrol affect the Demand, Supply, Employment and Income section of the cycle Petrol prices have been continually soaring throughout the decades with GST (goods and service tax), the level of demand, the gulf war and the fact that we are running out of it being the main factors. In some cases the level and extent of competition of petrol companies in a particular location may also be a factor. Motor Vehicle drivers aren’t the only ones who’s suffering from expensive petrol, Aviation companies are also effected, recent surveys have shown that 28% of aviation companies prefer going for a more direct routing to their destinations, 40% found flying at slower speeds to save petrol, 19% cut back on hours flown, 15% started tankering fuel (getting it while it is at a lower price to save money). We certainly cannot overcome the rising of petrol prices but people in Australia and around the world are trying to help by changing their driving habits, using public transport more often and coming up new ways to make cars more fuel efficient. It is quite obvious what the disadvantages are when it comes to talking about the rising costs of petrol but when it comes to advantages I think that people are starting to cut back on shopping sprees, dinner dates and night outs because they want to save money and use it for petrol. There are also fewer teens on the roads because most of them obviously can’t afford petrol when the prices are this high which means that there are less drunk road accidents. A lot of people are also losing weight as a result of using bicycles to save petrol. ———————– A lot of people in the world want oil all at the same time. Oil reserves are running low on Fuel. (Oil supply do not meet demand expectations) They do not make as much money Employment stays the same DEMAND (goes up) Supply Employment Income

Coca-Cola Back In Burma

The Important question that must be answered when analyzing this situation is how Coca-Cola will be able to mitigate the risks Involved with the Instability of the lattice and economic system in Burma. Despite the release of Nuns San Sue Sky, the political situation remains unstable with vast internal disagreement over governance. The international political landscape of the country has made a sharp turn with the severance of ties to North Korea and the rebuilding of relationships with the West. These political relationships have paved the way to cooperative economic developments.The economic development of Burma has been on the rise for the last two decades, with economic growth taking an optimistic Jump of 6 percent in March 2013. The end to the economic sanctions placed by countries such as the United States is contributing to the inflow of foreign capital investment. Additionally the release of the sanctions opened the floor for the development of trade agreements, namely free tr ade agreements and bilateral investment agreements, between Burma and other countries to facilitate further economic growth. In 2012 a Foreign Direct Investment Law was introduced, providing a significant legal issue for foreign investors.FED is customary trialed under the principles of customary law. However, Burma has not signed onto the New York Convention on the Recognition and Enforcement of Foreign Arbitrarily Awards. This creates an unfriendly legal environment for foreign Investors, as Investment Issues are to be trialed In local courts tightly controlled by government with military Influence. Hypothesis The long-term solution that Coca-Cola should pursue Is an International Joint venture between their Crystal Springs bottling plant and a credible bottling partner In Burma.Any companies under U. S sanctions will not be considered so to ensure the credibility of the partner company. Coca-Cola will have 70% ownership of the ewe company, giving the Burmese side 30% control. Thi s will ensure Coke maintains governance over operations and decision making, while protecting their investment. This Is Important considering the Joint venture will be structured so that the domestic asset owner bears the risk of expropriation, which will Increase expertise, sharing of resources and knowledge, and less risk.When the Joint venture first occurs there will be an inflow of knowledge and experienced laborers to ease transition into the Burmese business environment. Considering the political and economic instability and that the country has a culture very different than that of the U. S, it will be beneficial to develop a close relationship with the Burmese culture and business environment. The short-term solution that Coke should implement is a standardized alternative too BIT. This alternative will be a public report that outlines all the rules, regulations, and codes that Coca-Cola expects all employees and suppliers to adhere by.It will outline financial regulations, outside investments, political instability and human rights issues. Most importantly, any violation of the ode will be investigated under an Ethics Committee, hired by Coke. Similar to a BIT, this code will allow for international arbitration, which is beneficial as domestic courts can be avoided for disputes. This alternative will make public all the standards that Coke expects regarding human rights and the security and safety of investments. Transparency is a powerful tool in alleviating risk.The more public the information is, the safer Coke's investments are to corruption and the higher the value is for shareholders. Implementation The implementation of the international Joint venture is a detailed process. Coca-Cola will maintain 70% ownership, which will allow for Coke to be the dominant decision maker. Domestic management will be hired and will have a say in the decision making process of the Joint venture firm. For example, domestic employees will be integral in the marketi ng department where culture is important. The partner chosen for the venture needs to be credible and trusted; therefore no companies under U.S sanctions will be considered. There will also be ample research done to find a partner that has similar business goals and values to ease the transition. Second, up to date research will be conducted to acquire as much information on Burmese business practices and the political and economic environment. The international human resource team will have to develop a compensation structure, programs to train expatriates in local business culture, ensuring expatriates smooth transition into the country, maintain a strict code for all employees to abide by, and develop employee performance reports.Furthermore, there will be performance assessments made to ensure the Joint venture is profitable after implementation. If he venture is not profitable there will be agreement to what conditions need to be met to terminate the Joint venture. A crucial pa rt of the implementation of Coca- Cola's alternative to the BIT is to hire a due diligence team. This consists of external auditors and independent experts, to create rules and regulations regarding financial, outside investments, political instability, and human rights issues that all Coca-Cola employees must follow.Performing a due diligence process contributes information available to decision makers, while engaging with a broad range of takeovers. American and Burmese consultants will be hired to help conduct the due diligence process that will result in a mutually beneficial set of rules and regulations. Furthermore, the alternative to the BIT must be public, allowing for transparency, which is essential to increasing shareholder value. Risk Factors for Joint Venture In regards to the Joint venture, there are various risk factors that might hinder the performance of the firm going forward.While there is synergy to be gained from the firms taking advantage of their specializatio n, differences in management styles and cultural differences can result in disputes, which will affect the short-term success of the firm. The main factor that leads to risks in international joint ventures is poor planning and implementation, which will be mitigated through Coca-Cola's research and experience in entering new markets. Finding an optimal partner and having 70% control will also reduce the risk that the two companies will have disputes over goals, management, and decisions made.If the venture meets the conditions to be terminated the process outlined for termination will be followed. Political and legal risk also play a part, as the new legal entity is 30% Burmese owned, which makes the venture subject to laws and regulations that might not affect Coca- Cola as a multi-national corporation and vice versa. Salary scale differences might also cause issues with human rights groups, which might accuse Coca-Cola of taking advantage of the local workforce by paying a low wa ge as compared to international standards.Despite having a 70% controlling share, Coca-Cola will not have full input when setting long term strategic goals as there will be a shared American-Burmese board of directors, causing less flexibility for Coca-Cola. However, after a thorough due diligence process, Coca-Cola will be experts in making decisions with Burmese law considered. The BIT alternative will also serve as a way to mitigate political risk as it sets a standard for all Coca-Cola employees to follow and allows for international arbitration.Moreover, Joint ventures mitigate expropriation risk, which help protect foreign investments in Burma. Analyzing Alternatives Solutions Alternative 1: An alternative to the Joint venture is for Coke to establish a subsidiary many to take over manufacturing operations in Burma. As the uncertain political and legal situation in Burma is risky and prone to shocks, a subsidiary company will allow Coke to diversity its risk exposure.The risk of human rights violations and political problems arising from operations and negatively effecting Coca- Cola's brand will be reduced, which is one of the firm's most valuable assets. Considerations to be taken into account for this strategy are that it does not completely absolve Coke from responsibilities regarding possible for any financial problems. Furthermore, it is still possible for bad publicity to affect the Coca-Cola brand name, as there is a direct link from the subsidiary to its parent company.Alternative 2: A second option is an alternate business model for Coca- Cola's business operations in Burma. Manufacturing and bottling can take place nearby in a more stable political environment (e. G. Thailand). This will allow the firm to bypass many of the risks of operating in Burma as operating manufacturing is a complex process, which includes hiring of workers, it is capital intensive, human resource issues may arise and there will be a cultural gap. However, import tarif fs into Burma and export tariffs in Thailand will be extra costs.Moreover, the tax rate in Thailand may also be unfavorable as compared to in Burma, and the transportation and delivery cost of getting Coca-Cola products across countries may decrease the profitability margins of its Burma operations. Conclusion The action plan that is recommended to take involves a two-part solution. In the short term the company will create a standardized alternative to a BIT. This public report will outline company rules and regulations. Violations are to be investigated via Coca-Cola's Ethics Committee.Most importantly, this alternative allows for international arbitration, which mitigates expropriation risk and thus, protects investments. In the long term it is recommended that the Crystal Springs bottling plant be a Joint venture of Coca-Cola and a local, credible, bottler. The set structure in which the local bottler is the bearer of risk expropriation will reduce the negative impact of potenti al government actions, which will help protect investments. These recommendations were crafted carefully to allow Coca-Cola to safely allow foreign direct investments amidst the unstable legal system of Burma.

International Business Essay Example | Topics and Well Written Essays - 750 words - 2

International Business - Essay Example The perspective of the uncle in regards to other nations taking jobs away from the American workers seems to be very truthful based on the effects of off-shoring. Companies in a lot of non-technological industries that require manual labor have left the United States in search of lower labor costs. It is impossible for the United States to compete in terms of labor cost with places such as China which pays its manufacturing workers less than 50 cents an hour. Products that are produced in Mexico such as Corona Extra beer have lower production costs than American made products. These products are flooding the US marketplace with cheaper goods which is hurting the competitiveness of the domestic industries. The jobs in America depend on the success of companies that produce in the United States. International trade has different costs and benefits. One of the most important benefits of international trade is that it lowers the prices of goods in the marketplace. Some countries have com petitive advantages in certain industries which enables them to produce certain goods at lower prices. International trade protects countries against protectionism from elsewhere (Southerncenter). Another advantage of international trade is that it fosters international growth. ... The use of outsourcing helps companies stay in business which is protecting jobs in America. Lower prices are achieved in the consumer markets due to the use of international trade. Countries are able to establish political ties with other countries by becoming trading partners. The use of international trade helps the global economy achieve growth. Overall the perspective of the uncle is too one sided. The uncle is looking at the problem from only one dimension. International trade can have an adverse effect in the job creation in America, but only in certain industries. From a social perspective international trade is helping a lot of poor countries improve the state of their economies. A transnational model is used to characterize MNEs that attempt to achieve high global integration with high local responsiveness (Aboy). These companies utilize a network business structure instead of company divisions. The use of the transnational model can provide companies with competitive advan tages in a variety of business functions. The strategic plans of a company should focus on finding ways to become more efficient by adapting to the needs of the marketplace. Transnational companies realize that the domestic market in which they participate represents an important market opportunity. The marketing function of transnational corporations is not standardized. These companies have to customize their marketing efforts based on the unique attributes of the market in which they participate. Depending on the location these firms must utilize bilingual marketing campaigns. To achieve the goal of obtaining high local responsiveness transnational firms must perform recurrent market research to learn about the tendencies and changing taste of the customers

Social media Essay Example | Topics and Well Written Essays - 2000 words - 1

Social media - Essay Example Current studies report that teenagers spend a considerable part of their daily time interacting with the social media. Therefore, there are controversies and questions emerging regarding the effects of social media on the life of the adolescents (Allen & Hare, 2010). This paper seeks to analyze the effects of social media in the social lives of the American teenagers. The current tools of adolescent communication go by an unusual set of names. Status progress, wall post, activity feeds, profile and thumbs up are some of the significant ways in which teenagers use to communicate with each other. These tools are characteristics of social network sites such as MySpace and Facebook. The issue of the teenagers being connected to the social media has become frightening to both the educators and parents. Parents and teachers in US face challenges concerning the students who are connected to the social media. Some scholars argue that students learn in new ways through using the social media and that educators should adapt to this new learning platforms. However, many schools in United States have blocked access to social network systems while parents are worried about the effects and safety of their children’s social development. As research indicates, teenagers are the unique population of social network users. This population is among the first to have been raised up wholly surrounded by communication technologies. Teenagers are also in the era of rapid growth, development and maturation. The research about social media affects adolescent’s promises to contribute significantly to the interests of adults who umpire access to these social media networks. Furthermore, adolescents have proven to be technologically connected as everybody else. They can connect to social media like Facebook, Twitter, and they are enabled to chat in concurrently with their friends who are many miles away. Many American youths receive

Determination of nitrogen dioxide content of the atmosphere Lab Report

Determination of nitrogen dioxide content of the atmosphere - Lab Report Example Apparatus include sampling probe, absorber, gas drying tube, air-metering device, thermometer, manometer, air pump, spectrophotometer, and stopwatch. Reagent grade chemicals have been used. Water free from nitrite and deionized according to specification D 1193 for type I or II reagent water has been used. Anhydrous sulfanilic acid has been used as the absorbing reagent, N-(1-Naphthyl)-Ethylenediamine Dihydrochloride stock solution (0.1 percent), Sodium Nitrite standard solution (0.0246 g/L) and NO2 permeation device were reagents and materials that were used in the experiment. 5.0012 g of anhydrous sulfanilic acid was dissolved in 1 L of water containing 140 mL glacial acetic acid. The process was gently heated to speed up the process. 20 mL of the of N-(1-naphthyl)-ethylenediamine dihydrochloride 0.1 % stock solution and 10 mL acetone were added, and diluted to 1 L. 0.1 g of the reagent was dissolved in 100 mL water.Calibration and StandardizationThe flowmeter was calibrated using practice D 3195. The gas meter was calibrated using test method D 1071. Standardization was based on observation. 0.82 mol of NaNO2 produced the same color as 1 mol NO2. 1 mL working standard solution contains 24.6 Â µg NaNO2. The amount of NO2 given by (24.6/69.1)x(46.0/0.82), which is 20 Â µg NO2. Standard conditions of 101 kPa and 25C were taken, and the molar gas volume was 24.47L (ASTM International 3). Graduated amounts of NaNO2 solution were added to a series of 25mL volumetric flasks up to 1 mL.

Credit rating of small business Research Paper Example | Topics and Well Written Essays - 500 words

Credit rating of small business - Research Paper Example Small businesses play an important role in the economy of many countries. More importantly, many of them rely on banks to finance their businesses. Granting of loans to small businesses is an intricate matter that requires the bank to gather information that helps it to assess the businesses’ ability to pay back the loan and not default (Frame & White, 2004). Hence, banks are resulting to using credit rating scores to determine if or if not to grant a loan to the business. The question is if bad credit rating means a bank should not grant a loan to a small business owner to expand or invest in his business? Why and why not? According to Petrovic and Davidovic (2011), loan granting to small businesses poses a test to banks. However, banks should give loans to small businesses based on their credit rating. It has been found that small businesses having in-between credit ratings are likely to rely on loans from banks. Conversely, for small businesses that have low ratings, evaluation fails to avail reason to grant loans as they are thought to have nothing to lose if they default (Petrovic & Davidovic, 2011). The credit rating of a small business borrower functions to envisage future acts that the borrower will without evaluation. Hence, a bad credit rating will imply that the bank should not grant a loan to the business as the credit rating serves to predict the actions of the business after getting the loan. The credit rating obtained aids in the formation of the bank’s decision (Diamond, 1991). On the other hand, bad credit rating should not be used to deny a small business a loan grant because banks do not have all the information concerning the borrower. Even if the bank obtains a good credit rating concerning the borrower that allows a bank to grant the small business a loan, the borrower may opt to default even if the business does

Christian Counseling Essay Example | Topics and Well Written Essays - 2000 words

Christian Counseling - Essay Example This is the reason why church counseling had been given birth. The issues that could be addressed by individuals towards the church are not limited. The fact that the authorities of the church are believed to have been continuously assisted by God in all their ways, it could not be denied that the assistance they provide believing individuals is indeed practical and applicable. People spend millions of dollars on self-help books and professional counseling. While the advice thus found may sometimes be helpful, a Christian's faith leads him to a far better source of aid. Says James: "So, if any one of you is lacking in wisdom, let him keep on asking God, for he gives generously to all and without reproaching; and it will be given him. But let him keep on asking in faith, not doubting at all, for he who doubts is like a wave of the sea driven by the wind and blown about." (James 1:5,6) A Christian's faith is the guarantee that such divine aid will be provided. He has no hesitancy about approaching God in this way, for 'he has this freeness of speech and an approach with confidence through his faith in [Christ].'(Ephesians 3:12) True, the degree that professional counselors garnered from their respective universities cannot be denied to have a certain level of high standard when it comes to dealing with individuals who are having problems of different sorts. However, this truth cannot also be denied of the fact that their counseling procedures are based upon the capability of humans to resolve their issues. How the Church Handles Counseling On the contrary, the church relies on the most powerful source of knowledge and practical counsel, the Bible. Admittedly, the direction God gives people can at times seem difficult, perhaps even impossible-to implement. Abraham, for example, received God's promise that he and his wife were to have a son. Considering the fact that their reproductive powers were 'dead,' attempting to have this child seemed futile. Yet, says Paul: "Although [Abraham] did not grow weak in faith, he considered his own body, now already deadened, as he was about one hundred years old, also the deadness of the womb of Sarah. But because of the promise of God he did not waver in a lack of faith, but became powerful by his faith, giving God glory and being fully convinced that what he had promised he was also able to do." (Romans 4:19-21) From Abraham's example, it could be noted that the only thing needed to have fine results from the Church's way of counseling is to have faith that these particular guidance assistances could lead to the betterment of the situations that each individual deals with at present. While God is not at this time performing such direct miracles, Christians today find

Intellectual Property Issue Essay Example | Topics and Well Written Essays - 250 words

Intellectual Property Issue - Essay Example This approach is non-accusatory but will enable the students understand that what they do is unethical and can cause them their profession as well as personal reputation (Reiser and Dempsey, 2012). After the ethical discussion and in order to make the students understand the seriousness of plagiarism, Joel should introduce to them the copyright and property rights. He should especially emphasize on the consequences and penalties that people who are found infringing these rights is subjected to. This information should be the deal breaker of the bad habits the students have acquired. Joel should cancel the work of the students who have this behavior and provide them a chance to redo their assignment again. If the same thing happens again, then the student should not receive any grade at all. This will act as a warning to the rest of the students who like engaging in similar unethical

Matt and Ben Essay Example | Topics and Well Written Essays - 250 words

Matt and Ben - Essay Example The stars in the play, Kathleen Cowan, a Bachelor of Arts theatre senior, and Kristen Aviles, a BFA acting sophomore, were audible in their performance. Not only were they entertaining throughout the duration of the play, which took 90 minutes, but also they made the audience laugh heartily. They played their roles effectively, consequently leading to the success of the performance. The director of the play, Stephanie Freeman, was also active in directing the play. Apart from directing other performances, Freeman indicates that this play is appropriate for her research. She does an excellent job in executing her role, which is inclusive of effectively introducing women into contemporary comedy. She can show the audience the relaxed side of the theatres, in the hope that the play will enhance the introduction of more creative ideas into theatre performances. For this reason, through the play, she takes part in creating more opportunities for people introduce creativity in their stage performances. Her role is reflected in the reaction of the audience, who are all excited about the performance. West Virginia University. WVU LAB Theatre presents wacky comedy, ‘Matt and Ben’ Nov. 14-16. Retrieved on December 4, 2014 from:

A Short Analysis Of Articles About Teachers Essay

A Short Analysis Of Articles About Teachers - Essay Example The article highlights the importance of technology in bringing out the leadership role of teachers. The authors have used data based on the survey of well-known schools, to know how teachers and leaders collaborate to bring up the best leadership using technology.  As an educational leader, I can use this knowledge to encourage my staff to learn competencies to become teacher-leaders, who can use technology to enhance learning in their classroom settings. It is very important if we want our teachers to be able to spread learning through the most modern and sophisticated way.  Gunn, T.M., & Hollingsworth, M. (2013). The implementation and assessment of a shared 21st century learning vision: A district-based approach. Journal of Research on Technology in Education, 45(3), 201-228.  The study is based on changes that a school district went through when it conducted a professional development study focusing technological advancements in the area of learning. Teachers participated in the professional development study, and the number of hours that they had undertaken in the study showed how willing they were in embracing teaching by technology.  As an educational leader, I will use this information to start many such seminars and programs that aim at spreading awareness about teaching by technology. I would like to inform schools and teachers that teaching through technology is the greatest demand of the time. I would make my staff participate in authentic professional development courses and programs, o that they learn how to incorporate information and communication technology in their teaching process.  This study was conducted in 17 final year secondary school classes for Applied Information Technology course in Australia. The schools initially used assessment through traditional pen and paper system.

Childhood Obesity Essay Example for Free

Childhood Obesity Essay Is There Any Need to Be Worried About Childhood Obesity? Catherine (Boyuan Zheng) ESLI Level 5P Is There Any Need to Be Worried About Childhood Obesity? 1. Introduction Childhood obesity is a major focus of the society and the public health officials. And childhood obesity trends have increased dramatically over the past several years (Staniford, Breckon, Copeland, 2012, p. 545). Overweight is measured by body mass index which is called BMI. According to the survey from the 2003 to 2004 National Health and Nutrition Examination Survey (NHANES), overweight increased from 7. 2% to 13.9% among children during 2 to 5 years old and from 11% to 19% among children who are 6 to 11 years old. And among 12- to 19-year-olds, the statistics of overweight increased from 11% to 17.1% from 2003 to 2004 (Faith, Kerns, Diewald, 2009, p.281). In the past several years, the statistics of childhood obesity has a dramatic global increase. Therefore, childhood obesity is becoming a more and more serious problem. According to Ebbeling, Pawlak and Luwing (2002), â€Å"[b]odyweight is regulated by numerous physiological mechanisms that maintain balance between energy intake and energy expenditure† (p.474). The factors that cause childhood obesity include four aspects: (1) Genetic, perinatal, and early-life factors, such as â€Å"five genetic mutations that cause human obesity have been identified, all presenting in childhood, and the BMI normally decreases until 5-6 years, then increases through adolescence†; (2) Physical activity, children who are lack of exercises are easy to be obese, for example, television viewing is thought to promote weight gain because of keeping sitting; (3) Diet, for instance, fast food almost comprises all of the potentially adverse dietary factors, â€Å"including saturated and trans fat, high glycaemic index, high energy density, and, increasingly, large portion size†; and (4) Family factors, the risk of obesity is effected by the parent-children inactions and the home environment, for example, many families like to eat in restaurants which tends to serve larger portions of energy dense food (Ebbeling et al., 2002, pp.474-476). Nowadays, chil dhood obesity is becoming more and more serious. It has been identified as a harmful epidemic all over the world, especially in the U.S., Brazail and China (CIA World Factbook, 2009, para.7). As childhood obesity causes many negative effects both on children themselves and on the healthcare system, it is important to pay attention to the possible solutions for childhood obesity. 2. The Negative Effects of Childhood Obesity Childhood obesity has negative effects on childhood life which include intelligent and health complications. In other words, obese children would meet many problems during their usual study and life. People need to concern the health complications which are associated with childhood obesity, including â€Å"Elevated blood pressure, hyperinsulinemia and glucose intolerance, respiratory abnormalities, poor body image, and increased adulthood mortality in females† (Faith et al., 2009, p.281). This reveals that childhood obesity has a significant negative influence on the maintenance of a healthy body, even in the future of childhood life. In addition, childhood intelligent quotient (IQ) is associated with childhood obesity. According to the research, â€Å"the FIQ [full intelligent quotient] and PIQ [performances intelligent quoient]of obesity in school-age children were lower than normal weight children† (Yu, Han, Cao, Guo, 2009, p.665). In other words, obesity would mak e children face problems such as depression, social isolation, low self-esteem and poor academic performance. Therefore, overweight children need to face more problems on health and intelligence than normal weight children. In addition, childhood overweight and obesity cause not only childhood life problems, but also the financial burden to the public health system. Obese children cost much higher publicly funded medical and pharmaceutical costs than normal weight children. According to Au’s research, â€Å"the financial burden of overweight and obesity occurs even during the first 5 years of primary school†, and â€Å"the prevention of overweight in children as young as 4-5 years could have significant economic (in addition to health) implications† (Au, 2012, p.670). This clearly shows that childhood obesity is the financial burden to public medical and pharmaceutical costs. Therefore, from an economic perspective, it is necessary to control the trends of childhood obesity. 3. The Treatments of Childhood Obesity From the negative effects that are talked about, I discuss that it is necessary to find effective solutions to solve the problems of childhood obesity. There are four solutions: (1) Diet modification, (2) Physical activity, (3) Psychotherapies for managing obesity, and (4) Parent participation. 3.1 Diet Modification Diet Modification is the most useful and effective pattern for obese children losing weight. What obese children firstly need to do is to change the dietary behaviors and keep healthy dietary strategies. As Faith et al. points out, â€Å"behavior modification strategies, such as behavioral contracting, stimulus control, and/or a specific dietary plan, are required to help children lose weight (Faith et al., 2009, p.291). This reveals that it is powerful and useful to make a healthy dietary component such as moderate caloric restriction and low-fat diets for overweight children. In addition, making good food choices is also a good way to control obese children’s weight. Epstein (1988) gives an successful manner to children weight loss, it is called â€Å"Stoplight Diet† which â€Å"effectively shifts the emphasis from calorie counting to making smarter food choice, monitoring portion sizes† (as qtd. in Faith et al., 2009, p.291). In other words, when people selec t food, they need to keep a balance on the energy intake and energy expenditure consumption instead of only focusing on caloric restriction. Dietary modification is a significant way of solving problems for childhood obesity, and it is also a healthy way for obese children. 3.2 Physical Activity In addition to dietary modification, increased physical activity is the other significant component of behavior treatments for overweight children. It suggests that exercise therapy is essential to the maintenance for losing weight. According to Epstein (1995), there are some â€Å"short-term effects of physical activity interventions on both children’s weight status as well as their cardiorespiratory fitness and other cardiovascular health benefits† (as qtd. in Faith et al., 2009, p.293). This clearly shows that physical activity is an effective way for obese children both on losing weight and keeping their important organs healthy. Furthermore, the therapy of physical activity for obese children is applied to physical education (PE) programs in schools. In the 2-year longitudinal investigation of elementary school  children, it shows that â€Å"an appropriately designed and administered PE [physical education] program can produce benefits for elementary school chil dren, not only by attenuating increases in percentage of body fat typical of children in this age group but also by enhancing numeracy development† (Telford et al., 2012, p.371). In other words, PE programs can be benefit both on keeping obese children’s weight losing and enhancing children’s capabilities of learning. To sum up, physical activity is an essential treatment for overweight children to lose weight and keep healthy. 3.3 Psychotherapies for managing obesity Furthermore, there is another one which is called psychotherapies for managing obesity which are accepted by many overweight children’s parents. Psychotherapies for managing obesity can effectively change people’s behaviors about their unhealthy lifestyles. Dialectical behavioral therapy (DBT) is the most useful therapy in psychotherapies for managing obesity, and it â€Å"does not focus directly on binge episodes or on reducing bingeing, but rather on the dysregulated affect that can trigger binge eating† (Taylor, Stonehocker, Steele, Sharma, 2012, p.15). In other words, DBT can successfully stop obese children from going on a binge, and help children to control themselves about their diet behaviors. In addition, there is another powerful treatment in psychotherapies for managing obesity. Taylor et al. also introduce motivational interviewing (MI) in their research, â€Å"MI is a strategy designed to enhance patients’ motivation for change and adherence to treatment and is fundamentally different from educational approaches† and â€Å"this type of approach may be particularly well suited to weight loss† (Taylor et al., 2012, p.15). In other words, in weight management, this behavior can make obese children follow plans for losing weight effectively, and make them insist on the strict diet component which helps them to lose weight. Therefore, psychotherapies for managing obesity can be successfully applied to solve the problems about childhood obesity, although this kind of treatments is controversial among parents. 3.4 Parent Participation Finally, the benefit of parental participation in childhood weight-loss processes has drawn attention from the whole society. In other words, Parental participation is a useful and effective pattern to solve the issue about childhood obesity. According to Golan et al. (1998), the research shows that â€Å"parental participation did not improve effect found for treating children alone. Although other data suggests that treating parent alone may be more effective for inducing child weight loss.† (as qtd. in Faith et al., 2009, p.295). This demonstrates that it would be better if parents take part in their children weight-loss programs, and they can make weight-loss programs effectively. In addition, parental participation can be better for obese children’s healthful eating. Faith et al. suggest parents that â€Å"[n]ever use food as a reward; establish daily family meal and snack times, offer only healthy food options; he a role model for children; and parents or caregivers should determine what food is offered and when, and the child should decide whether to eat† (Faith et al., 2009, p.295). This clearly shows that parents should focus on increasing praise for children’s healthy diet behaviors and activity choices. They also need to better plan the whole family eating and physical activity programs, and parental modeling. As a result, parental participation in childhood weight-loss programs has a positive effect for obese children losing weight. 4. Conclusion Childhood obesity trends have increased dramatically during the past several years, it is important for people to pay attention to the treatments of childhood obesity. There are four main reasons for childhood obesity: Genetic, physical activity, diet and family factors. These factors make children face problems about childhood obesity, and have negative effects on both childhood life and society. As a result, there are four useful and powerful solutions for children weight-loss programs: (1) Diet modification, such as change unhealthy diet behaviors; (2) Physical activity, which suggests children to do more excises; (3) Psychotherapies for managing obesity, which is a way to use the theory of psychology to cure obese children; (4) Parent Participation, which advising involves patents to take part in children weight-loss programs. Through the whole research, we see that childhood obesity is becoming more and more serious in contemporary society. It is necessary for parents, schools a nd the whole society to pay more attention on obese children’s health. At the same time, they also need to help them to face and solve the problems about childhood obesity. References Au, N. (2012). The health care cost implications of overweight and obesity during childhood. Health Service, 47(2), 655-676. doi: 10.111/j.1475-6773.2011.01326.x Ebbeling, C.B., Pawlak, D.B., Ludwig, D.S. (2002). Childhood obesity: public-health crisis, common sense cure. The Lancet, 360(9331), 473-482. Faith, M.S., Kerns J., Diewald, L. (2009). Behavioral treatment of childhood and adolescent obesity. Body image, eating disorders, and obesity in youth: Assessment, prevention, and treatment (pp.281-301). Washington, DC: American Psychological Association. Staniford, L. J., Breckon, J. D., Copeland, R. J. (2012). Treatment of childhood obesity: A systematic review. Journal Of Child And Family Studies, 21(4), 545-564. doi:10.1007/s10826-011-9507-7 Taylor, V. H., Stonehocker, B., Steele, M., Sharma, A. M. (2012). An overview of treatment for obesity in a population with mental illness. The Canadian Journal Of Psychiatry / La Revue Canadienne De Psychiatrie, 57(1), 13-20. Telford, R. D., Cunningham, R.B., Fitzgerald, R., Olive, L.S., Prosser, L., Jiang, X., Telford, R.M. (2012). Physical education, obesity, and academic achievement: A 2-year longitudinal investigation of Australian elementary school children. American Journal Of Public Health, 102(2), 368-374. Yu, Z. B., Han, S. P., Cao, X. G., Guo, X. R. (2010). Intelligence in relation to obesity: a systematic review and meta-analysis. Obesity Reviews, 11(9), 656-670. doi:10.1111/j.1467-789X.2009.00656.x

Alienation In The Metamorphosis English Literature Essay

Alienation In The Metamorphosis English Literature Essay The Metamorphosis is a story written by Franz Kafka that was published in 1915. Gregor Samsa wakes up one morning and finds that he has transformed from a human to an insect. He immediately worries about how he will get to his job as a traveling salesman. His family depends on him financially. One Gregor finally decides to show himself, he sends the family into shock. Throughout the story, this requires the rest of the family to get jobs and work. He slowly starts to become unnoticed by his family. He eventually gets so depressed that he finally dies one night in his room. After Gregor died, it seems that a great weight had been lifted from the family. The family only seemed to mourn for a few moments. They soon take a trolley to countryside and their thoughts are already happy. There are many ways that this story can be analyzed. Alienation is a theme in Kafkas The Metamorphosis. At a young age, Gregor finds that he is responsible for the support of his family and cannot for the life of him see a way out of his situation. He is forced to forgo a love relationship where he could find intimacy with another human and perhaps father children to his lonely life. Night after night, he travels from one lonely hotel room to another, selling textiles. When he is at home, he locks himself into his bedroom, a habit he says he developed while traveling, but you can see this as his need to alienate himself even more from his family. His room has three doors, with a family member outside each urging him to get up and go to work so they can continue to live a nice lifestyle. Gregors solution to his dilemma is to metamorphose into a gigantic insect. However, this alienates him from his family even more. Gregor is overburdened by guilt and I think that is what finally killed him. After he awakes one morning to find he has bee n transformed into a gigantic insect, he shows little concern for himself. Instead, he agonizes about what will happen to his family now that he cannot get up to go to work. In addition, he is concerned about his boss will react. Despite having sacrificed his life for his family, he expects nothing in return and feels guilty that Grete is now forced to bring him food. His guilt about his appearance forces him under the couch so she wont have to looking at him. I also think he feels guilt that now his father will have to get a job instead of sitting around all day being lazy, along with the rest of his family. He also feels guilt that his mother has to sew to make money, and guilt that Grete has to work in a shop. In the end, when he is rejected by Grete for interfering during her concert, Gregors guilt forces him back into his filthy room to die alone so his family can get on with their lives. A lot of people like to compare this guilt to Kafkaà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s gui lt in his own life. He felt alienated because he spoke German but lived in Prague, a Czech city. He was Jewish, yet lived among people who looked down upon Jews. Since he doubted the existence of God, he felt alienated from his own people. He lived with his family, but felt isolated because he despised his father. Overburdened, he found no satisfaction in his job in the insurance industry, wanting only a life of literature. He felt like a failure in the eyes of his father who held him to very high standards. It is generally agreed, however, that the story portrays a world that is hostile, much like Kafkaà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s own life. The second time Gregor makes an appearance, his father gives him a permanent injury by throwing an apple into his back. For a father to throw apples at his own son, proves that Gregor is no longer being treated or thought of as their son, but more as a wild beast. Resulting from this incident, his family begins neglecting Gregor by not cleaning up the room or even feeding him. The last and final time Gregor makes an appearance; his family is disgusted and loathes his presence. They slam the door behind him, not realizing his condition, and he takes his last breath shortly thereafter. If escape from his predicament is impossible, then Kafka, with his metamorphosis, provides an impossible escape. By becoming an insect, Gregor gains both his freedom and the right to avoid guilt, since his freedom is forced on him. Maybe this transformation happened randomly on its own, or maybe Gregor willed it on himself. What matters is that this transformation is the only escape from the trap that Gr egor is caught in. And, since the trap is primarily a psychological one, the escape is physical. Gregor is changed into an insect. This metamorphosis seems to end his conflict.

A Conjoint Analysis in High Involvement Purchase Decision

A Conjoint Analysis in High Involvement Purchase Decision There was a time when humans hardly cared for the environment around them, they rather saw the environment as a sphere to simply dominate (Merchant, 1989, p.7-9). Human society as a whole has moved miles away from that view point since then. Now, chances are high that even the regular Joe takes a look at the labels of the products he wants to purchase to make sure they are not harmful to the environment. Customers nowadays not only look for an environmentally safe product but also look into the depths of the production process of the said product as well. Factors such as animal testing, child-labor etc. are strong determinants in many consumer purchase decisions (De Pelsmacker, Driesen, Rayp, 2005, p.363; Unruh Ettenson, 2010a, p.96, 98). It is very common today that a regular coffee drinker makes sure that his/her coffee has UTZ Certified  [1]  logo, Rainforest Alliance Certified  [2]  logo, FairtradeCertified  [3]  logo, and Eco-friendly labels on the coffee pack or the at the restaurant menu prior to purchase (Gurskis, 2009). Continuation of this behavior can be seen when consumers pay extra for their airfare to off-set their carbon footprint, purchase a low-energy motion sensitive bulb for home usage, or purchase organic or ecological food products (GGAS, 2011; Soil Association, 2010, p.4-9). Needless to say, these shifts in customer trends have created quiet big impacts for the businesses and their policies around the globe. The emergence of the green consumer has made it absolutely essential for a business enterprise to obtain somewhat detailed information about its potential and/or existing customers (DSouza, Taghian, Lamb, Peretiatkos, 2006, p.144; Ryan, 2006 p.1). With more and more consumers paying more attention to the environmental features of the products and willing to pay more for such sustainable products, marketing (in the sense of transparent communication) of sustainable products to the potential and existing consumers has become more important than ever. Sustainable or eco-friendly product offerings can accelerate business growths, enable innovations, and build, rebuild, or establish brands (Ottman, 2006). From 2007 to 2009, the launch of eco-friendly products has increased by more than 500% across the globe (Unruh Ettenson, 2010a, p.94). Such an influx did not go unnoticed by the executives. Top businesses around the world now understand that being environmentally responsible can pave the way the to both business growth as well as differentiation (Unruh Ettenson, 2010a, p.96). And sustainability for the business enterprise can be achieved by striking a balance between social, environmental, and commercial goals (Unruh Ettenson, 2010b, p.113). The green trend has made its ground in virtually all product and service categories such as water filters to cleaning products to electronics. Today web hosting service providers such as iPage, fatcow, hostgator etc. have gone green  [4]  . The trend is so strong that even cable service providers are trying to come up with ways to go green (Unruh Ettenson, 2010b, p.114). The Green House Effect or global warming have become household phenomena these days. Either way, a change in global climate could result in severe consequences for planet earths vegetation, lifeforms (including human beings), habitable lands in short, the entire planet would be in danger (Held Soden, 2000, p.441-443). This danger warning was the reason behind the formation of the United Nations Framework Convention for Climate Change and devising a global treaty with the aim of stabilization of greenhouse gas concentrations in the atmosphere at a level that would prevent dangerous anthropogenic interference with the climate system (UNFCCC, 2005, p.5). 1.2 The Emergence of Green Cars According to reports by Federation Belge De lIndustrie De Automobile Et Du Cycle or FEBIAC (2008, cited in De Craecker De Wulf, 2009, p.1), annually about 28 tonnes of CO2 is deposited to the atmosphere of which 37% comes from production of energy and 25% from transportation sector. The report also states that 10% of the annual global Carbon Dioxide or CO2 emissions are caused by private automobiles. So, it is no wonder that the automobile sector is one of the prime concerns for the environmental protection activities. The need for green cars or environmentally friendly vehicles was greater than ever. The automobile industry formally stepped into this Green or environment-friendly product category with Toyotas development and mass-marketing of Prius in 1997 (Lake, 2001). Since then Honda and many other leading automakers have followed suit. The list of auto-makers that already have developed and marketed hybrid (green) automobiles or those who are planning to introduce green automobiles is growing rapidly and even includes sports car giants Porsche (Unruh Ettenson, 2010a, p.98). As we have discussed above, the need for green products is growing day by day. About 75% of the European Union citizens are willing to purchase environment-friendly products (European Commission, 2008). Cars are no exception. This European attitude can be justified by the Belgian example, where, between 2003-2008, the sales of eco-friendly cars (with CO2 emissions of less than 140 g/km) has doubled while sales of more polluting cars (with CO2 emissions of 210-250 g/km) has decreased by 50% (FEBIAC, 2008, cited in De Craecker De Wulf, 2009, p6). About 75% of the European citizens are willing to purchase environment-friendly products (European Commission, 2008, p.27). This growing consumer need is one of the reasons for green cars emergence. The governments and regulatory agencies have also put new regulations to curtail emissions from the automobiles as transportation sector remains a major contributor of environmental pollution. The EU has implemented a policy of reducing CO2 emissions by 20% by the year 2020 (Lindfors Roxland, 2010, p.1). So, the member countries are applying various tactics and regulations to meet this goal. For example, Swedens automobile tax is now calculated based on the amount of carbon emissions by the automobile (Lindfors Roxland, 2010) and therefore creating an indirect push on the sales and development of the greener vehicles. The US government, among others, provides income tax credit of upto $7,500 for purchase of an electric car in or after 2010 (US Department of Energy, 2010). UK, China, and France have government programs that provide incentives to motorists who are buying green cars as well (Vaughan, 2011). Many cities (such as Stockholm, London) are exempting green car owners from pa ying congestion tax, driving tax etc (Lindfors Roxland, 2010). 1.2.1 Automobile Industry Initiative As Unruh and Ettenson (2010b, p.110) points out, a race is on in virtually all business industries to produce green products. The automobile industry is no exception. To illustrate the importance of the emergence of the need for green or eco-friendly cars, Fords Chairman William C Ford said in 2003, The automobile business is about to experience the most profound and revolutionary changes its seen since the Model T first hit the streets. (Cited in Office of Technology Policy, 2003, p. 27). Of course, the Model T was the first ever vehicle to be produced. So, according to the chairman of the largest automobile company in the world, the importance of the eco-friendly innovations for the automobile industry has the same magnitude as the invention of the automobile itself. Association des Constructeurs Europà ©ens dAutomobiles (ACEA) states that sustainability is now the key concern of European automobile industry and in the process manufacturers delivered 50 new CO2 reducing technologies (ACEA, 2009, p.10). The automakers are requesting for a à ¢Ã¢â‚¬Å¡Ã‚ ¬40 billion loan fund to develop new technologies to improve the green cars (ACEA, 2009, p11). ACEA entered into a voluntary agreement with the European Commission in 1998 to cut down emissions. As a result, in 2008, the total CO2 emissions of the new cars have been reduced by 20% compared to that of 1998 (ACEA, 2009, p.15). The most significant aspect of this agreement is that the ACEA initiated this even before and legislative restrictions on emissions were put in place. The willingness of the automakers towards developing eco-friendly cars can be clearly understood by this. Moreover, an ongoing initiative by the leading automobile manufacturers to produce even greener vehicles is gaining steady footing. Using bio-plastics for various engine and other components by Ford, Toyota, and Mazda yields proof to this (Guzman, 2010, p.20). Understanding the consumer preferences is one of the most fundamental activities for the businesses as this understanding leads to understanding the consumers needs, and business firms exist to satisfy the consumer needs (Bettman, Luce, Payne, 1998, p.187; Solomon, 2009, p.35). The automobile industry is no exception and is very keen to understanding consumers preferences and answering the needs associated with the resulting needs and demands. For example, a consumer demand for a hybrid car with the plug-in electric option (a switch on option that enables the car to be driven only on electric power to travel a short distance) opted Toyota to develop the Prius PHEV that is due out in 2012 (Vasilash, 2010, p.28-29). Nissan has moved another step further and introduced the Nissan Leaf an electricity fueled car specifically designed for city traveling (Vaughan, 2011). 1.3 Problem Discussion As this study intends to examine the consumer preference of green cars, it falls under the category of consumer behavior or to be more precise green consumer behavior. So, the authors looked into prior works into the fields of green marketing, green consumer behavior, green consumer profiling, and most importantly studies related to green cars. The field of green marketing is relatively new as it was developed during the late 80s and the early 90s (Polonsky, 1994, p.1). So, the number of studies in this field is relatively fewer than other branches of marketing. The approach of identifying and analyzing environment conscious consumers and formulating appropriate marketing strategies has only started over the last two decades (Moon, Florkowski, Brà ¼ckner, and Schonhof, 2002). In case of green consumer profiling, as both the green products and the green consumers are relatively new in this market, the initial studies were not always very conclusive. In studies conducted in the 90s, people were found to be conscious about environment and preferred the green products in general but did not intend to buy green products by themselves (Simmons Market Research Bureau 1991; Roberts 1996). So, the conclusion from these studies suggests that early consumers obtained the green attitude but not the behavior. However, subsequent studies show that the situation is different now. Laroche, Bergeron, Barbaro-Forleo (2001) conducted a study in North America to develop a profile of the green consumers. This study focused on consumers attitude, knowledge, values, demographics, and behavior and their influence on consumers willingness to pay more for environmentally friendly products or services. While the study finds that about 80% consumers are willing to pay more for gree n products, they would refuse to buy products (even green products) from the companies that are known to be polluters (Laroche et. al., 2010, p.519). Although the study by Laroche et. al. (2001) provides evidence of the transformation of consumer attitudes into behavior and successfully develops a profile of potential green consumers; it does not do so in a specific product or service category. That is, the developed profile may be useful to know the state of the green consumers, but it fails to provide us with information regarding a customer profile for a specific product. So, a need for green product or service (such as green or environment-friendly cars) specific consumer profiling exists in the academic arena. The studies relating consumers to green cars are even scarcer as the development of first successful green car dates back to only 1997 and, therefore, even fewer studies are conducted concerning green cars. However, the authors have encountered a few green or environment-friendly car related studies. These studies were conducted in Sweden, The Netherlands, and Taiwan. The first examined environmental-friendly car specific study was conducted in the Netherlands by Rijnsoever, Farla, Dijst (2009). They investigated the consumer preferences and information channels used for car purchases of about 1500 car owners using cluster analysis. Although green car specific, this study only covered existing car owners and did not investigate potential buyers and their preferences. The study was also more investigative of the information channels used prior to the purchase of the current vehicles. The next examined green car related study is by Lindfors Roxland (2010) that looks into the impact of Swedish governments green car rebate program on green cars sales performance. The results of the study showed that although the green car sales increased due to the rebate program, the program might be costing too much in terms of benefit (Lindfors Roxland, 2010, p.38). This study was conducted from the regulators point of view and examined the impact of incentives, regulations, and restrictions on the sales performance of the green cars and did not investigate the consumers or their preferences in any way. Jansson, Marell and Nordlund (2009) used a cluster analytical approach concerning green purchase and curtailment behavior on Swedish car owners as well. The study was conducted on Swedish car owners. There are two major components that have been identified in this research to measure green consumers attitude and behavior. The tendency of green purchasing behavior is to obtain green products and green technologies, while, on the other hand, curtailment behavior is to chop down the use of conventional products (Jansson, Marell and Nordlund, 2009). Value, Belief and Norm(VBN) theory has been taken into account to profile consumers. However, the researchers merely focused on alternative fuel vehicles (AFVs) and not on other versions of green cars. In addition, the investigation was conducted only on car owners that show the post purchase behavior of car owners. This study did not investigate the potential owners and their preferences. The last examined green car related literature is an International Association for Management of Technologies (IAMOT) conference paper by Li-Hsing, Yi-Chun, Kun-Shiang (2006) presented in Beijing. This paper investigated the consumer preference of potential consumers of green cars in Taiwan. Conjoint analysis was used to identify the preferred attribute sets of the consumers. This study was conducted as green cars were about to enter the Taiwanese market, and although the results identified only 20% of the respondents as potential buyers (Li-Hsing, Yi-Chun, Kun-Shiang, 2006. p.6-8). Although this paper works to develop a consumer profile of green cars in Taiwan, it is incomplete as it could not take into account the post-purchase behavior (as green cars were to be introduced to the market and therefore no existing owners were there) of the consumers. The authors also acknowledge the inability of the study to be representative of Taiwanese market due to online data collection proces s and therefore the lack of reliability of the responses (Li-Hsing et.al., 2006. p.7). From the reviewed studies, we can conclude that a study that represents the potential owners of green automobiles may be of great importance from both business and academic perspective. Now, with the emergence of the Green Cars, consumers have different options in selecting their automobile of choice. So, an understanding of what factors or attributes of a green car can make a consumer tick or turn away can be of great academic interest. And, in light of the prior literature review, the authors believe that a green car specific study focusing on consumer preferences (including both existing car owners and potential car owners) is important to gain further knowledge in the field of green consumer behavior. And to the best of our knowledge, no other previous studies have used conjoint analysis to examine preferences of both potential and existing consumers on green cars rather they used cluster analysis, cross-sectional surveys, or co-variance models. So we believe a study employing Co njoint analysis would enable us to obtain an indirect mapping of the consumer preferences that would be helpful in answering the identified research gap. 1.4 Research Question The research questions that the authors would like to answer through this study is What are the determining attributes of consumers green car choice? How the defined attributes influence the consumer decision concerning green cars? 1.5 Research purpose The authors intend to study the consumer preferences concerning green car purchase. The authors would identify the determining factors in the green (car) purchase decision process. The study would examine both the existing and the potential green car owners to get the measure of the attitude towards the different attributes of green cars. A secondary purpose would be to partially develop a consumer profile of green car consumers. 1.6 Limitations of the Study This study will be conducted in Sweden and therefore only the Swedish definition of Green car will be taken into account. We understand that doing so, a global generalization may be inappropriate and unachievable. We conducted our study based on respondents from Umeà ¥ and Stockholm only. Although we tried to study the Swedish consumers attitude towards green cars, a study based on only two cities may not be entirely representative of entire Sweden. While our study relates to the marketing field of Green Consumer Behavior, we have only focused on the automobile sector. A study incorporating other aspects of green consumer behavior might have yielded a better understanding. This study will examine the consumer preferences related to the specifications available to existing green cars only. The developments in the pipeline are not considered. So, upon the arrival of such developments, a similar study might be conducted. We understand that the green market is evolving fast. This study aims to examine the current green consumers. Further evolution to the green consumer behavior may yield a need to study many different aspects of the consumer preferences apart from the ones we will examine in this study. 1.7 Disposition ** Text will be added here. CHAPTER-TWO (Work is in progress) 2. Theoretical Framework 2.1 Defining Green Car The exact definition of green cars differs from one country to another. However, we may start by stating the conventional perception of green cars. Any car that pollutes less (in reality, emits less CO2 or other pollutants into the atmosphere) may be considered to be environment friendly or green. There are many versions of green cars available in the market. These include, Alternative Fuel Vehicle or AFV, Patrol-Electricity Hybrid, Diesel-Electricity Hybrid, Bio-Fuel vehicle, and Electric vehicles. The AFVs run on non-fossil fuel such as Ethanol (alcohol), while the Hybrids use traditional fossil fuel along with an electric motor for reduced emission and increased efficiency. Bio-fuel vehicles use fuels produced from renewable organic sources such as Bio-diesel. These vehicles produce less emissions than traditional vehicles. Electric vehicles do not use any fuel at all and run on rechargeable battery-powered engines. These vehicles produce zero or no emissions, however, they have fairly short driving range. 2.1.1 Green Car in Swedish Context Both the authors are currently residing in Sweden and therefore would like to conduct this study on Swedish consumers of green cars. So, the specific Swedish definition of green cars would be appropriate here. According to Svensk fà ¶rfattningssamling (SFS 2007, cited by Lindfors Roxland, 2010, p.4), the Swedish definition of Environment-friendly Vehicles or Green Cars depends on the amount of carbon emissions and/or fuel consumption by a vehicle. For AFVs, if their consumption lies below the energy equivalent of 9.2 liters of gasoline/100 km, or 8.4 liters of diesel/100 km or 9.7 m3 of gas/100 km, they would be considered as green cars. Electric cars are considered green if the consumption lies below 37 kWh/100 km. For traditional or fossil-fuel powered vehicles, if their carbon dioxide emissions lie below 120 g/km, they would be considered to be green. Diesel powered cars must also have a particle emission of less than 5 mg/km meaning that they need to have a particle filter fitted to be green. 2.2 Green Consumer Behavior Green consumer behavior may refer to the consumers attitude towards environment friendly products (Roozen De Pelsmacker, 1998, p.23). From this simple definition we can derive that when the consumer attitude towards purchasing (or not) a product is influenced by the green or environment friendly features of the product, we may call that green behavior. Aside from just purchasing, green behavior also includes performing other environmentally responsible activities as well, such as recycling, working in environmental organizations, taking part in environmental-friendly movements etc. (Haanpà ¤Ãƒ ¤, 2007, p.478). In terms of purchasing green, Young, Hwang, McDonalds, Oates (2010) state that consumers purchase green products for everyday use fairly easily but search for information extensively when it comes to high-technology products. They also say that in case of high-technology products, consumers are willing to pay extra and buy green product if it has credible environmental labelling, such as European Commission or EC Energy Label (Young, Hwang, McDonalds, Oates, 2010, p.23). So, having a reliable certification is an important aspect for green consumers. As mentioned earlier, green consumer behavior is not only concerned with purchase of product(s), it also involves not purchasing as well. As Laroche et.al. (2001) point out, majority of the consumers would not purchase products of polluting companins, Young et.al. (2010) find that brand boycotting over environmental concerns has become a regular occurrence as well (De Pelsmacker et.al., 2005, p.364; Young et.al., 2010, p.23). 2.2.1 Determinants of Green Consumer Behavior The determining factors for green consumer purchases tend to be consumers strong green value, prior purchase experience, available time for information search concerning the product(s), knowledge about product relevant environmental issues, availability of the product, and of course, affordability of the said product (Young et.al., 2010, p.29). So, an absence or weakened presence of any of these factors may adversely effect green consumer behavior. This can be justified by the finding of De Pelsmacker et.al. (2005). In that study, the key causes of not performing green stems from unavailability or limited availability of green products, lack of credibility of green label issuer, and lack of accessibility of green product information (De Pelsmacker et.al., 2005, p.383). 2.2.2 Consumer Preference towards Green Consumer preference is the basic groundwork to measure consumer demand and how they act in terms of buying a product. In economic and cognitive psychology traditions, consumer behavior is assumed as rational and consistent. Consumers act consistently on the basis of their preferences and beliefs (Rokka and Uusitalo, 2008,p.517). This is the subjective experience of an individual through which one can measure product attributes from various bundles of goods. As heightened rise of environmental issues consumers are well aware of their environmental product selection. In terms of auto mobility, studies have been found that consumers are highly aware about negative impacts of auto mobility but can not be referred to the changes in car use and purchase behavior. Although attitude and corresponding behavior are interrelated but in practice they find it hard to translate these values of attitude into behavior (Young et. al. 2010, p.20; Rijnsoever et.al. 2009,p.335). 2.3 Consumer Decision-Making Process Consumer behavior is an intermingle of more than one academic disciplines. It blends with psychology, sociology, economics, business and anthropology (Jansson, 2009, p.17). But the relationship of consumer behavior with marketing is inseparable. However, consumer behavior is a vast area of subject that starts with problem recognition and ends up with post-purchase behavior and evaluation (Jansson, 2009, p.17). In order to understand green consumer behavior, we must start from our understanding of the consumer decision making process. This decision making is the outcome of a consumers behavior (be it positive or negative) towards a certain product or service 2.3.1 The Five Stage Consumer Decision making Process In order to understand green consumer behavior completely, we must start from our understanding of the consumer decision making process. This decision making is the outcome of a consumers behavior (be it positive or negative) towards a certain product or service. A consumer goes through five stages during the decision making process. These stages are, Problem Recognition, Information Search, Evaluation of Alternatives, Product Choice or Purchase Decision, and Outcomes or Purchase Evaluation (Solomon, 2009, page 350-352). Figure:01 Stages of Consumer Decision Making Process Image source: Solomon, 2010, p.351 A consumer, recognizing the need searches for information available for satisfying that specific need. The information search may have various sources, such as friends, family, product commercials, internet search etc. Upon receiving sufficient information, the consumer evaluates or compares available alternative products or services that would meet his/her needs. Upon completion of this comparison process, the consumer then decides on which product or service to obtain, and after completing the purchase, the consumer evaluates the purchased product or service against the original need. If there is a gap between the product performance and the need, the consumer starts over these stages by initiating further information search and so on. 1. Need Recognition This is the initial stage in the consumer decision process. A consumer recognizes or realizes his/her need to solve a problem or fulfill a deficiency at this point. The need could be as simple as need for food, or as complex as need for enjoying a movie in a THX certified surround sound system. 2. Information Search Now the consumer begins acquiring information concerning the solution to his/her problem or need. For low-involvement purchases, this stage tends to be short while for the high-involvement purchases information search is almost always extensive (Jobber, 2004, p79). 3. Evaluation of Alternatives Upon collecting sufficient information, the consumer evaluates and compares among the available alternatives that would serve the need. Usually for the higher costing and/or technical products, this step is very extensive as the consumer usually wants the alternative list to be exhaustive (Jobber, 2004, p.79) 4. Purchase Decision This step is the outcome of the alternative evaluation step. Here the consumer chooses the alternative that would satisfy his/her need. The consumers decision of not selecting any alternatives (as none of the available alternatives may be suitable for the need) is also taken in this stage. Upon deciding, the consumer makes the purchase. 5. Purchase Evaluation This perhaps is the most important step for the business enterprise in the consumer decision making process. Here, the consumer evaluates his/her purchase decision and measures his/her satisfaction. If a high degree of satisfaction is attained, likelihood of repeat purchases would be greater, while dissatisfaction would not only eliminate the chance of a repeat purchase but also result in negative marketing of the product/service by the concerned consumer. This is a very basic and simple approach that we as consumers take almost everyday while selecting products to shop. This process implies that a product or service is a solution to a problem and we respond to that problem by researching, deciding, and finally acquiring the product/service that answers the said problem. The above mentioned five stages are not always equally important. For example, the decision process for purchasing hand soap and a TV would be different. While a consumer might rely on prior experience during a hand soap purchase and get it done in minutes without even comparing between alternatives, s/he might spend days in the information search stage and in comparison stage before finally deciding and making a TV purchase. As we mentioned earlier that automobile purchase falls under the high involvement product purchase category, some further understanding is required aside from this simple five stage process. As the green car is not merely the solution to a problem but is an effort to answer the growing consumer awareness of the environment, we need to examine the product decision process in a different and detailed way. 2.3.2 High Involvement Purchase Decision Making: The Cognitive Consumers The decision making process is comparatively complex in terms of high involvement purchase process. Consumers undertake more extensive pre-purchase information search in high involvement purchase (Foxall, Goldsmith, and Brown, 1998, p.28). The central point of this study is environment friendly cars. So, the framework has drawn on high involvement green car purchase decision process. Consumers seek information willingly in terms of extensive problem solving situation (Peter and Olson, 2005, p.188). According to Foxall, et.al. (1998, p.28-29) there are three major steps of high involvement decision making process: stimulus (receiving environmental stimuli- attentional and perceptual filter), organism (interpretation, formation and evaluation), and response (developing, acting, re-evaluating, storing). The S-[O]-R psychology is based on cognitive science. The three steps decision process can be simplified as inputs, central processing and outputs. The process primarily generated from social, business, cultural, political and economic environment (Foxall, et. al. 1998, p.29). Figure: 02 Consumer Choice Process Model Source: Adapted from Foxall, Goldsmith, and Brown, 1998,p.29 According to, Rijnsoever, Farla, and Dijst (2009, p. 335) consumers form an attitude before they get involved into purchasing a new car that lead them towards the probability of possessing a new car. 2.3.3 Multi-Attribute Attitude Model A car is a product that can be seen as a bundle of attributes. So, we need to consider choice behaviors as an automobile purchase involves a choice among two or more options (Ajzen, 2008, p.526). The Multi-At

Free Essays - Troubled Holden in Catcher in the Rye :: Catcher Rye Essays

Troubled Holden in Catcher in the Rye In J. D. Salinger's The Catcher in the Rye, Holden Caulfield is portrayed as a young, troubled individual. He tells us his story from the mental institution where he is currently residing. Holden refuses to acknowledge his emotions in regard to the death of his brother Allie. In reaction to Allie's death, Holden hides from himself, his true feelings about change, death and relationships with other people. He does not realize that his Allie died of leukemia three years before this story takes place. Holden speaks highly of his brother. He discusses how Allie was younger than him but fifty times as smart. Holden also tells us that Allie was much more mature for his age then he should have been. This is the basis of Holden's fear of growth and change. The more you grow, the closer to death you find yourself and death is the ultimate change. Reveling in innocence, perfectness, and being untouched by change is the most comfortable pattern of living for Holden: "In chapter 5 when Holden is waiting for Ackley to get ready to go to town, he looks out of the window of his room, opens it, and packs a snowball from the snow on the window ledge. He begins to throw it at a parked car, but doesn't because the car "looked so nice and white". Then he aims at a fire hydrant, but stops again because that also looks "too nice and white". Finally he decides not to throw it at anything and closes the window...What Holden sees through the window is for him a visual embodiment of what he unconsciously seeks: a state of Being which is distinct from the flux of this world of Becoming, with its corruption, violence, noise, decay and death." (Burrows 84) When Holden talks to us about how much he loves the museum, he says that the museum is great because everything just stays behind a piece of glass and does not change. Some things should not change. He is really saying that he doesn't want to change the way Allie changed. Also, he says

Teacher Education :: essays papers

Teacher Education Today’s leaders are consistent with researching and finding new ways to make our education system more effective. In most states to become a teacher, you must have a bachelor’s degree from the institution you attended. There is no law stating as of now that you have to have a degree in the subject you want to teach. Any teacher who has a degree above a bachelor’s degree is then rewarded with a specific salary increase (How to Obtain, 2001). Some states require an internship, and many require different preliminary testing before you can become a certified teacher (Certification Requirements for, 1995). An important issue that has started to gain popularity is the issue of teachers learning new technology that is now available. There are many websites and companies dedicated to getting schools to gain advancement in technology. Most schools today are using the same tools that have been around since the beginning of time. There is no obligation for teachers right now to learn about technology and how it can improve student’s learning and academics (Hardin, 2000). We have been blessed to have the internet, and many new digital machines that can further learning. There are high hopes for the future of our schools to take advantage of this growth and use them regularly in the classroom. The generations of students today are growing up using the computer. It is appropriate and a must that teacher’s use the computer and internet in school. Not only does it provide so much information that is useful for a pupil’s education, but helps that person later in li fe. Eventually most things are going to be done over the internet and using digitally advanced tools, so children should have the use of them in schools (Schank, 2000). No Child Left Behind Act of 2001 On January 8th 2002, there was a law passed by President George W. Bush called the No Child Left Behind Act of 2001. The No Child Left Behind Act makes the minimum qualifications required by teachers. These qualifications are a bachelor’s degree, full state certification and demonstration of competency of the subject that will be taught. Each state has the liberty to choose what this certification includes according to its own needs. This law states that all 50 states must develop a plan to make sure that all teachers of core academic subjects are highly qualified for that position bye the end of the 2005-2006 school year (No Child Left, 2004, pp. Teacher Education :: essays papers Teacher Education Today’s leaders are consistent with researching and finding new ways to make our education system more effective. In most states to become a teacher, you must have a bachelor’s degree from the institution you attended. There is no law stating as of now that you have to have a degree in the subject you want to teach. Any teacher who has a degree above a bachelor’s degree is then rewarded with a specific salary increase (How to Obtain, 2001). Some states require an internship, and many require different preliminary testing before you can become a certified teacher (Certification Requirements for, 1995). An important issue that has started to gain popularity is the issue of teachers learning new technology that is now available. There are many websites and companies dedicated to getting schools to gain advancement in technology. Most schools today are using the same tools that have been around since the beginning of time. There is no obligation for teachers right now to learn about technology and how it can improve student’s learning and academics (Hardin, 2000). We have been blessed to have the internet, and many new digital machines that can further learning. There are high hopes for the future of our schools to take advantage of this growth and use them regularly in the classroom. The generations of students today are growing up using the computer. It is appropriate and a must that teacher’s use the computer and internet in school. Not only does it provide so much information that is useful for a pupil’s education, but helps that person later in li fe. Eventually most things are going to be done over the internet and using digitally advanced tools, so children should have the use of them in schools (Schank, 2000). No Child Left Behind Act of 2001 On January 8th 2002, there was a law passed by President George W. Bush called the No Child Left Behind Act of 2001. The No Child Left Behind Act makes the minimum qualifications required by teachers. These qualifications are a bachelor’s degree, full state certification and demonstration of competency of the subject that will be taught. Each state has the liberty to choose what this certification includes according to its own needs. This law states that all 50 states must develop a plan to make sure that all teachers of core academic subjects are highly qualified for that position bye the end of the 2005-2006 school year (No Child Left, 2004, pp.

Bloomsbury and Its Make-Up :: Bloomsbury History Literature Essays

Bloomsbury and Its Make-Up Literature and Art were very important in the early 1900’s. Someone could always turn to a book or a painting to help them be more relaxed and feel more comfortable. One of the major groups of the early 1900’s that had both aspects of literature and art was the Bloomsbury group. This group was made up of a number of people, who shared similar interests and views. One of the more notable writers in the 1900’s, Virginia Woolf was a member of the Bloomsberries. Many of her novels have been heavily criticized and talked about throughout the years. Virginia Woolf as well as other members of the Bloomsbury group led very radical lives which led to radical art. The history of the Bloomsbury Group, with a special emphasis on its association in art and literature, has been well told(Dowling 11). "The Bloomsbury Group, an informal coterie of writers, artists and critics who settled early this century in the district of that name in London, has long been in danger of suffocating beneath a slagheap of nostalgia"(Economist 102). They made Bloomsbury Square in London the center if activities from 1904 to W.W.II. This group included, Lytton Strachey, Virginia Woolf, Leonard Woolf, E.M. Forster, V. Sackville-West, Roger Fry, Clive Bell, John Maynard Keynes and Vanessa Bell. Four of the members had gone to Cambridge in 1899 and they were immediately taken by the intellectual air of the University as opposed to the sterility and boredom of other schools they had attended. Every Bloomsbury who attended Cambridge thrived there. "Body and spirit, reason and emotion, work and play, architecture and scenery, laughter and seriousness, life and art, these pairs which elsewhere contrasted were there fused into one" (http://www.feminista.com). Bloomsbury was always under fire. This is the common fate of all groups, coteries and cliques, particularly if they have sufficient liveliness to make a new contribution to the thought of their time. Bloomsbury certainly has not been left out from the variations of aesthetic feeling and today its situation is similar to the Pre-Raphaelites forty years ago. "Bloomsbury however was unlike the Pre-Raphaelites in that it had been criticized from a bewilderingly large number of points of view" (Bell 10). The Bloomsbury Group has been praised as a hothouse for writing talent. The founders main concern was to maintain that "magic quality" they had discovered at Cambridge. There was no formal membership list or leader or set of rules to follow.

Who Won the Social War (Ancient Rome)

Who won the Social War? The allies war with the Romans involved hundreds of thousands of men and lasted for three years, this war was a turning point for Rome's political relations with its allies and was significant in the fact that Rome had to readjust politically. When looking at the Social War many confine the meaning of victory in terms of the battlefield, missing out on a vital aspect of war, the terms of peace and the political outcome.It cannot be determined, whether an army, even if victorious in individual battles, decisively won the war, or whether their success on the battlefields' was believed to be temporal and not immune to change. This essay will attempt to investigate the question, backed up by literary evidence from the likes of Appian, Livy and Polybus. It would be logical to first assess what the aims of the Italian allies were in making war on Rome, then to determine whether their objectives were met and on what terms.The causes of the Social War are commonly see n as Rome's refusal to grant Roman citizenship for the Italian allies. The allies in central and southern Italy had fought alongside Rome in several wars, overtime they began to chaff under Rome's autocratic hand, desiring the privileges and better equality the citizenship would bring them. Events came to a head in 91 BC following the assassination of the Roman tribune Marcus Livius Drusus, who attempted to pass a legislation that would have given citizenship to all Italians and settled a number of disputes.They saw the citizenship as vital to their business' abroad and saw an opportunity for fairer treatment by the Roman senate, ‘Their desire to become Romans reflects the success of Rome in unifying them in sentiment and was stimulated by the Cimbric war and by the career of Marius', indeed many saw the citizenship as their due for the sacrifices on their behalf for the expansion of Rome, † At the same time†¦ the consuls send their orders to the allied cities in It aly which they wish to contribute troops, stating the numbers required†.Furthermore, the Italians ‘preferred Roman citizenship to possession of the fields', Rome's policy of land distribution had led to great inequality of land ownership and wealth and led to the â€Å"Italian race†¦ declining little by little into pauperism and paucity of numbers without any hope of remedy†. After the murder of Drusus, one of the last pro-Italians, the Italians began preparing for war: â€Å"The first act of war was by Picentes, who killed proconsul Quintus Servilius in the town Asculum, with all Roman citizens who were in this town. The people put on the war dress†.Dispute arises over the exact aim of the Italians in the Social War, what is important to note however, is the fact the Italians were not impatient and undiplomatic; their revolt was their final resort. ‘Even at the very last, when they had already taken up arms, the insurgents were to make one more appeal to the senate to concede the franchise', this is backed up by Appian â€Å"The Italians in despair of any other remedy, went on with their mobilization†. A commonly accepted view is that the rebels were fighting in order to share in the Roman citizenship, Empire and power, going further than local autonomy.Indeed, there were many close ties between Italian and Roman aristocrats, running deeper than just trade and business ties. Another view is that the Italians wanted a complete autonomous state as shown by the creation of an independent capital and coinage, and the risk on their part of inciting a war on such a large scale, â€Å"they had forces in common amounting to about 100,000 foot and horse. The Romans sent an equal force against them, made up if their own citizens and of the Italian peoples who were still in alliance with them†.Many see the allies choice of creating their own coinage as a potent one, the choice of their designs can be interpreted as thei r solidarity with one another and their hostility towards the Romans, as shown by the depiction of eight men holding swords towards a pig- a way of making a sworn oath in ancient Italy. However, this can be open to interpretation, the creation of a new coinage would have most likely been necessary for purchasing supplies and paying and feeding troops. The images on the coins can be viewed as effective propaganda, aiming to remind the soldiers the justice of their cause.It can also be argued that a new capital (Italia) was not in fact a desire of the allies to break from Rome when looking at the military nature of the creation of Corfinium. Corfinium was an important base of operations, that offered space to hold and distribute supplies, a large source of food and water . Strategically Italica was necessary to the Italian war effort, the allies needed bases like Corfinium when fighting Rome, whose endless resources were an invaluable asset to their military progress.The new allied go vernment, was modelled closely on the Roman government, this indicates the high respect the Italians held for the Roman constitution and the doubt cast on the claims that the allies wanted the destruction of Roman rule or a complete separation from it, in addition, a strong argument can be established in relation to the Italians having a vested interest in the continuation of the Roman Empire, Italian businesses benefited from trade and land investments.The most significant indication that the allies were fighting for Roman citizenship rather than autonomy, is evidential in the depth of Roman power and the likelihood that Rome would be more successful in battle â€Å"Quintus Caepio†¦ was besieged and successfully repelled his enemies†¦ Consul Lucius Julius Ceaser fought successfully against the Samnites†. Rome had larger military supplies and a larger force than the allies, as shown by the fact that they were able to reinforce their armies with considerable speed.Mo st importantly however, Rome had a huge treasury helped by the spoils of so many wars, which dwarfed anything that the allies could attempt to bring together. This, including the fact that the network of roads across Italy were all centred around Rome, did not give the allies firm belief that they could eventually defeat Rome, or permanently separate themselves. The benefits the Italian allies enjoyed from Rome's empire made it unlikely that they would want to destroy an empire in which they themselves had so much at stake, and to which they contributed a considerable amount to its formation.Rome's predominant influence was extremely well established and its continuity was favourable to Italian interests. Therefore, the rebellion of the allies should not be viewed as an attempt to end Rome, or divorce from it, as shown by the death or exile of the majority of pro-Italian politicians in Rome, the allies had no other alternative to assert their political interests in Rome than war. Th e outcome of the Social War was for the Italians to gain Roman citizenship, if one can accept that citizenship was the intended aim rather than separation.The Italian vote was to begin with, less than the proportion of their population, the allies were all grouped into separate tribes and assigned less voted than the 35 Roman tribes. But, the Italians were eventually joined into the Roman tribes and Italy unified. It is not likely that the allies were rooting for total victory in the Social War in order to achieve their aims, for they did not underestimate the power of Rome. Their previous loyalty had undoubtedly helped Rome win the Second Punic War, the Romans were able to recover losses and rebuild its forces hrough the sources of arms, manpower and money, a lot of which came from its allies. However, the Social War challenged the stability Rome felt in its allies, what is important is the fact that although Rome ‘won' military speaking, but the allies were victorious in ter ms of diplomacy and social standing. The fact that the allies never strayed from their goal and eventually achieved it is extremely courageous and admirable. Bibliography Brunt, P. A. Italian Aims at the Time of the Social War', in Fall of the Roman Republic (Oxford, 1988), pp. 90-109. Brunt, P. A. ‘The army and the land in the Roman revolution' revised in Fall of the Roman Republic (Oxford, 1988), pp. 240-80. Brunt, P. Social Conflicts in the Roman Republic (Oxford, 1971). Bagnall, N. The Punic Wars (London, 1990). Gabba, E. Republican Rome, the Army and the Allies (Oxford, 1976). Goldsworthy, A. The Army at War, 100 BCAD 200 (Oxford, 1996). Frier, B. W.Roman coinage and army pay: techniques for evaluating statistics (1981), pp. 285-295. The Cambridge Ancient History, vol. IX (2nd ed. ) p188. Scullard, H. H. From the Gracchi to Nero: A History of Rome from 133 BC to AD 68 (London, 1982). Salmon, E. T. ‘Notes on the Social War', in Transactions and Proceedings of the Ame rican Philological Association (Michigan, 1958), pp. 159-184. ——————————————– [ 1 ]. See Brunt. ‘Italian aims at the time of the Social War' p. 90. [ 2 ].See Polybus, 6. 21, 4-5. [ 3 ]. See Appian The Civil Wars 3. 21 p. 42 [ 4 ]. See Appian The Civil Wars 1. 9 p. 19 [ 5 ]. See Livy Periochae Book 72 [ 6 ]. See Brunt, ‘Italian aims at the time of the Social War' p. 93 [ 7 ]. See Appian The Civil Wars 5. 39 p. 76 [ 8 ]. See Appian The Civil Wars 5. 39 p. 76. [ 9 ]. See Livy Periochae Book 37, chapter 2 . [ 10 ]. See Livy Periochae Book 73 1-7 [ 11 ]. See Cambridge Ancient History, Vol. 9. 2nd Ed. p. 188 [ 12 ]. See Appian The Civil Wars 14. 116 p. 225

Personality And Professional Developmental Planning Education Essay

Personal and professional development planning is a consequence of successful structured and supported procedure undertaken by any single or group of single. It is their acquisition, experience, public presentation and their action program for the attainment of their personal, educational, societal development. Now it ‘s a common pattern by the authorities and organisations to develop and implement the personal development program for their employee and interest holders. Which in bend would be good for the organisation or authorities? The purpose behind the doctrine of personal development program is to construct upon the capacity of single or group how they are larning, reexamine it, program it and do rectification if required. The motivation behind the personality development program is to happen out the concealed unleash potency of any single or group. To promote the single towards the positive acquisition thought the life. Recognize and value yesteryear and present accomplishments. Identify movable accomplishments and personal competency Measure the failings & A ; strength in scope of competencies Form clear development aims Set up a development action program Roll up together grounds and information for a personal profile Collect grounds for a portfolio of accomplishment Clarify personal and professional ends There is a celebrated stating from George Elliot â€Å" It ‘s ne'er excessively late to be what you might hold been. † George Elliot. There is no terminal to stop procedure for personality development as per my position, although it ‘s a uninterrupted acquisition result which helps an single to execute better in his or her current work and duties. Develop accomplishments and competences ; recognize 1s possible and calling pick and personal development. The types of calling are available today for more complex and variable from the traditional calling watercourses. Possibly person needs to compose their ain calling enchiridion because regardless of the calling picks one should necessitate to take the calling for oneself by sing his/her strength and failing and their entire personality appraisal. I remember my female parent suggestion towards taking a occupation for me. Harmonizing to her the occupation I should take should be interesting to me it is of critical of import. I think most of the clip about this whenever I plan for my hereafter. Actually I had a desire to go a character like my male parent who has been a function theoretical account for me. He has run his ain successfully for a long clip. The ground behind this idea was really easy because my male parent is a successful man of affairs so he gave me everything whatever I demand, merely because of this I want to be become like him. However as I am turning up my idea is altering for certain still I want the occupation related to concern but now I made my vision narrow down and specifically that I will make concern related to manner industry. I have decided about my calling by giving a idea on my female parent words and uniting my involvements, gustatory sensation, strength and failing. To go a man of affairs is my d esire nevertheless I like manner and I want to be an built-in portion of my life. A station of manner trade name selling manager is good suited for me and it fulfills all my desire, I set it as my calling end for now and future. In the committedness towards making my end I need to strategically analyze myself have a clearly consciousness, subject and scheme. To do everything ordered and to be achieved an single personality program is really necessary.Personality Development Opportunities:To do any program executable the first pillar is self consciousness. It is really critical for the attainment of the coveted calling. I can specify my developmental schemes and subject merely after cognizing my strength and developmental country. However in instance of mine I am reasonably guaranting about my strength and developmental countries. My strengths are dutifulness, cautiousness and artistic involvement, but I need some betterment on the country of cooperation, activity degree and imaginat iveness. By cognizing my developmental country and focussing on those and capitalising on my strength I think I can better myself comprehensively. Some of the basic manner which found common in leaders and higher degree directors are: Integrity Cognition Communication Honest Decisive Role mold Duty Listening ExperienceAppraisal of Personality:Several Self- appraisal trials have perform to measure the personality. The web page www.queendom.com and www.prenhall.com has been used. Following are the result of the assorted activities performed for appraisal.Facts about the basic personalityThe personality of any persons is categorized fundamentally in five general classs. These five features are written below against each class my mark is mentioned. These characteristic make up human nature and behaviours Characteristic My Mark Extraversion 12 Agreeableness 13 Openness to see 7 emotional Stability 13 Conscientiousness 12 A mark between 12 to 15 suggest high grade of the characteristic, 7 to 11 is scored by mediocre individual while below 6 is comparatively low into that class. As per writer if person scores high Markss in the conscientiousness factor than it means the occupation public presentation of the person would be significantly impressive. The high mark on extraversion factor suggest that I do n't waver in sharing my position with other couples. A moderate mark on emotional stableness is good plenty. The low mark on openness to see suggest my involuntariness to the new things and experiments it may foretell that developing attempt on me could non be productive ( Formy-Duval et Al, 1995 and John, 1990 ) .My Jungian 16-type personality AssessmentWith the aid of these tools a personality can be assessed based on four wide classs. This test tells about the single whether one is S denote feeling or N denote intuitive, T denote believing or F denote feeling, E denote extroverted or I denote introverted, P denote comprehending or J denote judging. There are in entire 16 type of personality can be identified. My personality has been assessed as FESJ. It means I am extravert individual with holding good interpersonal accomplishments while judging the state of affairs and doing any reasonable move ( Marcic & A ; Nutt, 1989 ) .Appraisal of Core ValuesCore values are the set of dwelling ethical values which relates the civilization and orientation of any single or organisation. In the rating of my nucleus values I have narrowed down the 18 listed values. The top nucleus values of me are Integrity and Authenticity. The above top two nucleus values which I put on top most precedence have been mentioned. These are the values which are inbuilt in my nature and I pattern these into my twenty-four hours to twenty-four hours life. I anticipate that my leading manner would besides be derived from unity and genuineness ( www.ethicalleadership.org, 2009 ) .Attitudes toward workplace diversenessThe Exam attempts to happen the attitude of the testee towards the workplace kineticss. The trial taker could be classified as either pessimistic or optimistic non in isolation but on the footing of Markss scored by them in the test. The higher the mark the higher the optimistic position of the individual, the lower the mark the individual is more pessimistic. Mark varies from -35 to +35. I was able to hit good plenty in this test. I scored 22, which suggest that I am an optimistic individual and cognize how to work in diverse workplace ( Hostager & A ; demeuse, 2001 ) .Position on the Nature of peoplePhysiologist Mcgregor Douglas has proposed a theory on the behaviour and manner of employee. It is known as bureau theory or Ten and Y Factor theory. This theory says there are two type of people in the universe one lazy and disinterested in work they need a supervisor to reexamine their work ( Type X ) on the other manus there are people those are responsible and go getter they merely need the undertaking ( Type Y ) ( Haire et al, 1966 ) . Type Y people are reasonable and hardworking they merely need the way remainder they will make themselves they do n't wish to be monitored and supervised. The hiting form of campaigners in this theory varies from 8 to 40. A higher mark suggest the disposition of the trial taker towards the x type people. A mark less than 16 suggest the individual belong to y class. I scored 18 in this trial which suggest I flexible in my perceptual experiences and good balanced between the bossy and team playing activities.Emotional intelligenceEmotion intelligence is every bit of import for any single as it has been found most of the leaders lead their follower by their emotional intelligence. They understand the sentiment of the other individual and so answer consequently. It is one of the greatest humanistic disciplines which is inherently born quality though there are treatment that it can be learnt besides. Emotional intelligence ( EI ) can be defined as the mixture of the Competencies and the accomplishments that have shown to act upon the character ability to win over the environmental demand and force per unit area. Peoples those are on higher side of emotional intelligence have the ability to accurately justice, evaluate, express and modulate the emotion and feeling of others every bit good as theirs ( Goleman, 1995 ) . The test fundamentally tests the five dimensions of the testee which step how much a peculiar individual is self managed socially horned, empathic, self motivated and self cognizant. The tonss vary from 10 to 50. Higher tonss suggest with high EI. Most of the leaders Like Abraham Lincoln, Barak Obama, Aristotle are high on their Emotional intelligence. I score 41 in this test. A higher emotional intelligence predicts that in future I could be successful in managerial and leading places. I am possessing the proficient and interpersonal abilities ( Goleman, 1995 ) .Developmental Aim:Short-run Developmental Objective ( 1-6 Month ) :In Order to accomplish my coveted end of the life ab initio I build upon cognition. I will analyze every bit much as I can. I will make good in my category to construct my foundation strong. I will read as much book as I can so that I will distribute my thought procedure and heighten my believing sphere. I besides need to fall in assorted carbon monoxides cur ricular activities to better on my concerted accomplishments. Last but non the least I will seek to understand the planetary cultural so that I will be able to pull off and understand planetary civilization while working.Average Term Developmental Objective ( 6-12 Month ) :As shortly I finish the short term development aim I need to work on my preparation degree. Now I need to larn how I can better my personality non merely by reading books but besides from the society. I need to pay attending every small thing in society occurrence. I need to believe about other s I need to complete my prep and other things every bit shortly as possible. I besides need to collaborate with nine to heighten my cooperation degree and increase my activity degree. Finding a occupation in the campus could be a good move. In summer holiday my program is to fall in wood coal picture and dance categories so that I can construct more solid foundation for a calling in manner designing.Long Term Developmental Path Goal ( 1 – 3 Old ages ) :This is period where greatest stress must be given towards an single betterment. Till now I have gathered the cognition from the books. Now it is clip to analyze how the selling and fiscal portion plays into the concern. How the theories learned from book applies into the existent concern scenario. How can I turn the cognition into the action with accomplishments and easiness would be the chief intent for my betterment in these three old ages of my developmental planning. Although I need to absorb the other classmate sentiment about me what are alterations they observed within me. I need to larn from the experience of my instructors.Decision:In decision, in order to accomplish every end in my life, making an single personal development program is really of import. It non merely can assist me to cognize my existent place specifically but besides can allow me believe and make every action logically and orderly. Bing a selling manager in an internat ional manner corporation is non that easy. However, I ‘m certain I can accomplish my end by following my plan measure by measure. Because of my involvements, difficult work and continuity, I believe there is one twenty-four hours I will hold a large calling in the manner country.